Car Buying Crew is a new concept launched by G3 remarketing, a vehicle auction house. Car Buying Crew provides a way for G3 to buy used car stock to sell on in their auctions and was launched in 2023. The business approached us to help launch the concept and drive enquiries, leads and deals through paid search and paid social. The team asked us to track three different conversion types: Registration input , number of people who enter their contact details, the number of deals completed