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Content Marketing|Digital Marketing
How to optimise content for SEO
SEO is always changing and adapting but one thing that has always been constant is the importance of content within your SEO strategy. More consumers than ever are using search engines to search for and buy products and services or find answers or solutions to their questions and search engines provide them with the most […]
Content Marketing|Digital Marketing
What is content marketing and why do you need it?
Disruptive advertising and marketing tactics are becoming less and less effective. Consumers have become blind to traditional marketing techniques and, with so many customers being online, they’re able to turn ads off. Search engines and the internet have given consumers more power over the content they consume, and when and where they consume it. As […]
Content Marketing|Digital Marketing
SEO content vs links: which should you be focusing on?
When it comes to SEO for your business, you may have heard that both content and link building are important for your strategy. Both are extremely important for any website and any strategy. Links will drive visitors to your website and high quality, detailed content will help to grow your audience, give visitors a reason […]
Content Marketing|Digital Marketing
Why is content marketing important for B2B?
Content marketing provides an affordable, long-term and effective strategy for B2B companies who are looking to generate traffic and leads for their business. Consumers see more adverts than ever before and the majority now run ad blocking software, making it difficult to get through to potential customers through traditional advertising methods. Brands are spoilt for […]
Content Marketing|Digital Marketing
10 key benefits of content marketing for your business
Content marketing is an important but often overlooked part of your digital marketing strategy. Creating and publishing content on a regular basis is time consuming but it’s also extremely worthwhile as it will continue to pay off over the long term. If you have an SEO strategy and you want to get your brand seen […]
