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How do you improve your Conversion Rate Optimisation (CRO)? Picture this: you spot a shop advertising scented candles in its window. You head inside to find the lovely purple one that caught your eye, then quickly realise the candles are all the way at the back, the aisles are cramped and full of customers, it’s […]
In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation – then we’ll dive into which elements you should track and why. The very best athletes in the world do not just get there by chance. They put in years of work, measuring and fine-tuning […]
Although at Logica Digital we concentrate on paid digital marketing channels, we also appreciate that there are some key tasks to focus on as part of your overall strategy. One of these is ensuring that important information on your website is marked up so search engines can find this info and present it on the […]
If you sell products online, Google Shopping campaigns can be an extremely effective marketing channel and a quick way to get your products in front of the right audience. They allow you to ensure your brand appears at the top of the search results (above organic results) and gives searchers the ability to browse specific […]
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In a saturated marketplace, it can be difficult to get your brand and products in front of the right people at the right time. Marketplaces such as Amazon and Etsy are a great way to increase your chances of success but they can be expensive. In addition, over the last few years, online shopping has […]
When it comes to choosing a digital marketing strategy for your business, you will find that SEO vs PPC is widely discussed. There is no right or wrong answer to this question. The best strategy for your business will depend on the results you want to see, your current position and your market. Is it […]
If you have a business website, it’s likely that you will have already heard about SEO (Search Engine Optimisation) when looking at how to get people to visit your website. However, if you’re still not sure about what exactly SEO is or how SEO works, you’ve come to the right place. Click on the links […]
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