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Ad text test testing should be one of the key focuses for any paid search campaign manager as the ad copy will have a significant effect on the key metrics. This alone makes the time and resource put into continually improving the performance of text ads. With expanded ads (rolled out by Google in 2016), […]
PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here […]
If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits. In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services. What is local […]
Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements […]
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In a saturated marketplace, it can be difficult to get your brand and products in front of the right people at the right time. Marketplaces such as Amazon and Etsy are a great way to increase your chances of success but they can be expensive. In addition, over the last few years, online shopping has […]
When it comes to choosing a digital marketing strategy for your business, you will find that SEO vs PPC is widely discussed. There is no right or wrong answer to this question. The best strategy for your business will depend on the results you want to see, your current position and your market. Is it […]
If you have a business website, it’s likely that you will have already heard about SEO (Search Engine Optimisation) when looking at how to get people to visit your website. However, if you’re still not sure about what exactly SEO is or how SEO works, you’ve come to the right place. Click on the links […]
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