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A Handy Guide to Paid Search Ad Testing

Digital Marketing|Display

A Handy Guide to Paid Search Ad Testing

Ad text test testing should be one of the key focuses for any paid search campaign manager as the ad copy will have a significant effect on the key metrics. This alone makes the time and resource put into continually improving the performance of text ads. With expanded ads (rolled out by Google in 2016), […]

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Get Your Digital Marketing Back On Track After Lockdown

Digital Marketing|Display

Get Your Digital Marketing Back On Track After Lockdown

Whilst it’s difficult to know how life and business will look once lockdown ends, it’s important to start planning ahead and think about how you’re going to adapt your marketing strategy. As life slowly begins to return to normal (or at least a ‘new normal’), you should consider the strategies you can employ now to […]

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How to Squeeze More Out of Your PPC Budget

Digital Marketing|Display

How to Squeeze More Out of Your PPC Budget

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here […]

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Three local marketing strategies to help build your business

Digital Marketing|Display

Three local marketing strategies to help build your business

If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits.  In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services.  What is local […]

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A Guide to PPC Ad Text Testing

Digital Marketing|Display

A Guide to PPC Ad Text Testing

Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements […]

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