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Content Marketing|Digital Marketing
Using a local marketing strategy to reach your best customers
Nearly 46% of all Google searches have to do with location and 88% of mobile online searches for local businesses result in either a call or business visit within one day. So, if you’re looking to reach customers in your local area, your business has a number of locations and/or you have a brick and […]
Content Marketing|Digital Marketing
Top 9 SEO best practices for an effective strategy
According to Hubspot, the average person conducts between three to four Google searches per day. This is people searching for products, services and information up to four times or more a day. In addition, 51% of website traffic is driven by organic search. If you’re not ranking on the first page of Google, or even […]
Content Marketing|Digital Marketing
Local SEO vs Regular SEO: The differences you need to know about
Research shows that around 93% of online experiences start with a search engine such as Google, Bing or Yahoo!. When someone is searching online, it’s rare that they know what they want – they might have an idea but they need a search engine to help guide them. An effective search engine optimisation (SEO) strategy […]
Content Marketing|Digital Marketing
Top 10 tips for creating effective PPC landing pages
If you’re running Paid Search (also known as PPC or pay per click) campaigns, the success of your campaigns will largely depend on how well you optimise your landing pages. The content you provide after someone clicks on your ad is essential for conversions so you need to make sure they align with your goals […]
Content Marketing|Digital Marketing
SEO: Where to put keywords explained
To make sure your website and content is found in the search engine results pages (SERPs) you will need to optimise everything with the keywords that your potential customers are using to find your products and services within the search engines. Research suggests that 95% of searchers only look at the first page of the […]
Content Marketing|Digital Marketing
Internal links for SEO: what are they and why are they important?
When you create content for your website, if you want people to find it online, you will need to optimise it for SEO (search engine optimisation). Internal links are a major ranking factor so you will need to link your content before it can rank in the search engines. Internal links connect the content on […]