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What is Google Shopping and how does it work?
In a saturated marketplace, it can be difficult to get your brand and products in front of the right people at the right time. Marketplaces such as Amazon and Etsy are a great way to increase your chances of success but they can be expensive. In addition, over the last few years, online shopping has […]
SEO vs PPC: Which strategy should you be using for your business?
When it comes to choosing a digital marketing strategy for your business, you will find that SEO vs PPC is widely discussed. There is no right or wrong answer to this question. The best strategy for your business will depend on the results you want to see, your current position and your market. Is it […]
What is SEO and why do you need it for your business?
If you have a business website, it’s likely that you will have already heard about SEO (Search Engine Optimisation) when looking at how to get people to visit your website. However, if you’re still not sure about what exactly SEO is or how SEO works, you’ve come to the right place. Click on the links […]
Everything you need to know about running ads on LinkedIn
You might have tried Google ads with success and your paid posts on Facebook might be doing well too. But have you ever considered LinkedIn ads? With 722 million members globally, LinkedIn is a platform that is worth investing your digital marketing budget into if you’re not already. However, before you dive in, it’s worth […]
7 tips for Google Shopping product feed optimisation
Google Shopping has become a must for any eCommerce store and optimising your product feed means you’ll get more out of your investment. But how do you do that? It all starts with fine-tuning your data. If you’re new to Google Shopping, this can feel a bit overwhelming. With so many options, plus countless […]
What is PPC and how can it help my business?
If you’re a business owner or an individual offering professional services, chances are you’ve heard of PPC (Pay-per-click) during your marketing research. If you’re unsure of how PPC works and who it’s for, read on… PPC stands for Pay Per Click, a form of online marketing that only charges you when your ad […]