Digital Marketing Reporting

Our Services

Digital Marketing Reporting

Metrics are about performance. Once you know what works (and what doesn’t), you know exactly how to spend your marketing budget. 

We know that getting the most out of your digital marketing budget is important to you. A digital marketing dashboard will show you (and us!) what works and what doesn’t so we know exactly how to spend your marketing budget. And show you exactly where we’re getting results. 

We centralise performance data from multiple sources for more accurate insights and so you can see where your returns are coming from.

Crunch your numbers. Go deep with your data.

How we help

As American businessman and entrepreneur James Cash Penney Jr. said: ‘Growth is never by mere chance; it is the result of forces working together.’

Combining and centralising performance data from multiple sources, we help you work out which channels, content, and campaigns are delivering (and which ones aren’t). This gives you a better understanding of how the different channels work well as part of a customer’s journey, from the initial click to the final sale.

Once you know this, you can fine-tune your messaging, target leads while they’re hot and automate your nurture flows so everything’s working in harmony.

 

 

 

The Logica team will help you build the infrastructure from scratch, including deployment and measuring. Or, if you’ve started doing some things yourself, we will work with your team and chosen platforms to fill in any gaps.

We also help you create a strategic framework for marketing performance. This includes setting up tracking and conversion goals across multiple advertising providers, creating channel rules and filters in Google Analytics, and making detailed reports for all levels of the business – from the marketing team to the boardroom and beyond. 

 

Case Study

Centralised performance data across multiple touch points to create a realtime reporting dashboard

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Data Sources

120

Different Metrics

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Pages

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    Further

    Questions

    The short answer? Yes. A marketing dashboard is a reporting tool that shows all your data and analytics in one place. It's not essential, but having a birds-eye view over your stats makes measuring and monitoring a lot easier..
    Marketing dashboards contain real-time analytics, KPIs and metrics, which are displayed in graphs and other data visualisations. This makes your numbers much easier to untangle, understand and put to good use. 
    Seeing your data in one place means you can get a big picture view of all your KPIs, which makes it easier to keep track, compare, and make smart marketing decisions.
    Attribution modelling is a framework that helps businesses analyse different marketing channels and pinpoint where and how conversions are happening. Each model shows the value of a particular conversion. This makes it much easier to know where to invest.

    Testimonials

    What our clients say about us

    Eurofit Direct Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

    Steven James, Director

    Eurofit Direct

    UniHomes Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period.  We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

    Emma, Head of Marketing

    UniHomes

    Home CCTV When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

    Darren, Founder & Director

    Home CCTV

    G3 Remarketing I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

    Gareth, Marketing Director

    G3 Remarketing

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