Display Marketing

Our Services

Display Marketing

Display advertising lets you pinpoint your best customers and show them a range of visual ads that make them dive straight into your sales funnel. 

The tricky part about display ads is working out who your audience is, and getting them to do what it is you want (hint: it’s not ‘buy’). We can help.

Display marketing puts you in front of your customers right when they need you 

Display advertising is all about being in the right place, at the right time, with the right message. And we take care of the whole process for you.

From working out the best-value bidding strategy for you, to creating eye-catching visuals that tantalise even the most banner-weary customers. But we don’t stop there.

We consider the whole display ad ecosystem, including clicks and click-through rates, bounce rates and dwell time on site, conversions, conversion rate revenue and ROI.

Drawing data from a range of touchpoints, including demographics, buying intent, wants, needs, and interests, we can locate your best audiences, then place your ads in places where they’ll be most receptive to them.

A little like selling plastic ponchos at the entrance to Splash Mountain. Or putting your ebook about commercial building supplies in front of people searching for ‘industrial windows’ on Google.

Case Study

Drove incremental traffic using Google's Discovery campaigns, targeting Custom Audiences

£0.12

Average CPC

6K

New users

650K

Impressions

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    Further

    Questions

    Display ads are ideal for familiarising your audience with your brand, and attracting attention. They allow you to combine messaging, imagery, and video to stand out from the crowd.
    Average CPCs on the Display Network fluctuate depending on the industry. We are seeing CPCs from as low as £0.08, with the highest being £0.81.
    Display ads are ideal for building brand awareness, brand recall, and increasing website traffic. It’s an incredibly effective way to do all of the above: according to SEMRush, your ad could appear on two million different sites and more than 650,000 apps. That’s a huge reach.
    Google Display Network targeting lets you decide when and where your ad will be shown based on your ideal audience. This means your ad will appear on relevant websites, or to users who match your customer criteria.

    Testimonials

    What our clients say about us

    Eurofit Direct Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

    Steven James, Director

    Eurofit Direct

    UniHomes Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period.  We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

    Emma, Head of Marketing

    UniHomes

    Home CCTV When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

    Darren, Founder & Director

    Home CCTV

    G3 Remarketing I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

    Gareth, Marketing Director

    G3 Remarketing