Our Services
Display Marketing
Display advertising lets you pinpoint your best customers and show them a range of visual ads that make them dive straight into your sales funnel.
The tricky part about display ads is working out who your audience is, and getting them to do what it is you want (hint: it’s not ‘buy’). We can help.
Display advertising is all about being in the right place, at the right time, with the right message. And we take care of the whole process for you.
From working out the best-value bidding strategy for you, to creating eye-catching visuals that tantalise even the most banner-weary customers. But we don’t stop there.
We consider the whole display ad ecosystem, including clicks and click-through rates, bounce rates and dwell time on site, conversions, conversion rate revenue and ROI.
Drawing data from a range of touchpoints, including demographics, buying intent, wants, needs, and interests, we can locate your best audiences, then place your ads in places where they’ll be most receptive to them.
A little like selling plastic ponchos at the entrance to Splash Mountain. Or putting your ebook about commercial building supplies in front of people searching for ‘industrial windows’ on Google.
Case Study
Drove incremental traffic using Google's Discovery campaigns, targeting Custom Audiences
£0.12
Average CPC
6K
New users
650K
Impressions
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What our clients say about us
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective. Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results. Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication Darren, Founder & Director
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍 Gareth, Marketing Director