Display Marketing

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Display Marketing

What is display marketing?

Display marketing is a digital marketing channel that allows you to advertise your products or services through images or videos on a range of websites that your target customers might be on.

This online advertisement channel lets you pinpoint your best potential customers and show them a range of visual ads that help to drive them into your sales funnel, whether they’re on desktop or mobile devices.

The hardest part of a display advertising campaign is working out who your target audience is, and getting them to do what you want them to do (hint: it’s not ‘buy’ your products or services). We can help you find out who they are.

Display marketing puts you in front of your customers right when they need you 

How we help

Display advertising campaigns are all about being in the right place, at the right time, with the right message. And we take care of the whole process for you. Using different forms of advertising such as banner ads and video ads, we help to build brand awareness and push customers through your sales funnel by getting a user clicking on your ads. 

From working out a bidding strategy that will add value and get the most from your ad spend, to creating eye-catching visuals and optimising your landing pages, our experts know how to tantalise customers and overcome banner blindness to increase click through rates for your ads. And we don’t stop there.

Drawing data from a range of touch points, including demographics, buying intent, wants, needs, and interests, we can locate your best audiences, then place your ads in places and on web pages where they’ll be most receptive to them.

A little like selling plastic ponchos at the entrance to Splash Mountain. Or putting your ebook about commercial building supplies in front of people searching for ‘industrial windows’ on Google.

Please get in touch if you’d like to know more about how we can help with your display marketing, our digital marketing services or to request a free digital marketing audit.



Case Study

Drove incremental traffic using Google's Discovery campaigns, targeting Custom Audiences


Average CPC


New users



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    Display ads are ideal for familiarising your audience with your brand, and attracting attention. They allow you to combine messaging, imagery, and video to stand out from the crowd.
    Average CPCs on the Display Network fluctuate depending on the industry. We are seeing CPCs from as low as £0.08, with the highest being £0.81.
    Display ads are ideal for building brand awareness, brand recall, and increasing website traffic. It’s an incredibly effective way to do all of the above: according to SEMRush, your ad could appear on two million different sites and more than 650,000 apps. That’s a huge reach.
    Google Display Network targeting lets you decide when and where your ad will be shown based on your ideal audience. This means your ad will appear on relevant websites, or to users who match your customer criteria.


    What our clients say about us

    Eurofit Direct Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

    Steven James, Director

    Eurofit Direct

    UniHomes Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period.  We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

    Emma, Head of Marketing


    Home CCTV When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

    Darren, Founder & Director

    Home CCTV

    G3 Remarketing I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

    Gareth, Marketing Director

    G3 Remarketing

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