What is display marketing?
Display marketing is a digital marketing channel that allows you to advertise your products or services through images or videos on a range of websites that your target customers might be on.
This online advertisement channel lets you pinpoint your best potential customers and show them a range of visual ads that help to drive them into your sales funnel, whether they’re on desktop or mobile devices.
The hardest part of a display advertising campaign is working out who your target audience is, and getting them to do what you want them to do (hint: it’s not ‘buy’ your products or services). We can help you find out who they are.
Display advertising campaigns are all about being in the right place, at the right time, with the right message. And we take care of the whole process for you. Using different forms of advertising such as banner ads and video ads, we help to build brand awareness and push customers through your sales funnel by getting a user clicking on your ads.
From working out a bidding strategy that will add value and get the most from your ad spend, to creating eye-catching visuals and optimising your landing pages, our experts know how to tantalise customers and overcome banner blindness to increase click through rates for your ads. And we don’t stop there.
Drawing data from a range of touch points, including demographics, buying intent, wants, needs, and interests, we can locate your best audiences, then place your ads in places and on web pages where they’ll be most receptive to them.
A little like selling plastic ponchos at the entrance to Splash Mountain. Or putting your ebook about commercial building supplies in front of people searching for ‘industrial windows’ on Google.
Drove incremental traffic using Google's Discovery campaigns, targeting Custom Audiences
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