What is local marketing?
Local marketing (also known as hyperlocal marketing, neighbourhood marketing, and local store marketing, is a strategy that involves targeting potential customers within a specific radius of the specific location of a business to drive store visits.
Why spend thousands of pounds reaching customers who won’t be interested? Local marketing (aka hyperlocal marketing, neighbourhood marketing, and local store marketing) lets you reach your best customers within a specific location. Being as specific as possible is key to getting the best results.
Target too big an area and you’ll waste your marketing budget on the wrong audience. Go too small and you’ll miss out on potential customers. Leave it to us to get your targeting just right.
Local marketing is great for getting your marketing just right but using the right tools for the job is important. We use tools that help us to target the right people, in the right place, at the right time to drive sales for your business.
It all starts with defining your goals and rooting out your best prospects. Once we have this information, we use data to really get to know your audience. We use this data to get your ads in front of your target audience.
But we don’t stop there. We set up, manage and optimise your campaigns on an ongoing basis to target as many customers as possible. We also use Locationify that allows us to collate, measure and analyse your data from across campaigns and locations so we can show you where your ads are performing best. Once we know this, we can focus your budget in the right places and leave the rest.
Some local marketing facts:
Increased new customers through Paid Search and Display marketing
Increase in new customers
Uplift in revenue
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What our clients say about us
Steven James, Director
Emma, Head of Marketing
Darren, Founder & Director
Gareth, Marketing Director
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