Local Marketing

Our Services

Local Marketing

Local marketing (also known as hyperlocal marketing, neighbourhood marketing, and local store marketing) lets you target your best customers within a specific location. It’s handy for businesses that run a bricks-and-mortar store, or tradespeople who operate in a limited area.

Being as specific as possible is key to getting the best results. Target too big an area and you’ll waste your marketing efforts on the wrong audience. Go too small, and you’ll miss out on potential customers. We can help you get your targeting just right. 

Some paid social facts:

  • 30% of all searches on mobile are location-related (Social Media Today)
  • 72% of consumers who conducted a local search visited a store within five miles (Hubspot)
  • 50% of Google searches performed on mobile result in a store visit (SEO Expert)

You wouldn’t use a digger to build a sandcastle…

How we help

Using the right tools for the job is important. Under-spec, and you won’t be able to operate at full-throttle. Over-spec and you end up paying for features you don’t need. The same goes for marketing.

Why spend thousands of pounds reaching customers who won’t be interested? Local marketing is all about reaching out to customers within a specific location.

 

It all starts with defining your goals and rooting out your best prospects. Once we have this information, we use data to really get to know your audience, then we create ads and get them placed right in front of the right eyes.

But we don’t stop there. We also use Locationify, the best proprietary local digital marketing tool that lets us set up, manage, and optimise campaigns from one central place. This means all the data from across your campaigns and locations can be collated, measured, and analysed – which makes it really easy to see where your ads are performing best. Once you know this, you can focus all your efforts on those, and leave the rest.

Case Study

Increased new customers through Paid Search and Display marketing

36%

Increase in new customers

42%

Uplift in revenue

Ready to get started?

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    Testimonials

    What our clients say about us

    Eurofit Direct Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

    Steven James, Director

    Eurofit Direct

    UniHomes Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period.  We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

    Emma, Head of Marketing

    UniHomes

    Home CCTV When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

    Darren, Founder & Director

    Home CCTV

    G3 Remarketing I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

    Gareth, Marketing Director

    G3 Remarketing