Local marketing (also known as hyperlocal marketing, neighbourhood marketing, and local store marketing) lets you target your best customers within a specific location. It’s handy for businesses that run a bricks-and-mortar store, or tradespeople who operate in a limited area.
Being as specific as possible is key to getting the best results. Target too big an area and you’ll waste your marketing efforts on the wrong audience. Go too small, and you’ll miss out on potential customers. We can help you get your targeting just right.
Some paid social facts:
Using the right tools for the job is important. Under-spec, and you won’t be able to operate at full-throttle. Over-spec and you end up paying for features you don’t need. The same goes for marketing.
Why spend thousands of pounds reaching customers who won’t be interested? Local marketing is all about reaching out to customers within a specific location.
It all starts with defining your goals and rooting out your best prospects. Once we have this information, we use data to really get to know your audience, then we create ads and get them placed right in front of the right eyes.
But we don’t stop there. We also use Locationify, the best proprietary local digital marketing tool that lets us set up, manage, and optimise campaigns from one central place. This means all the data from across your campaigns and locations can be collated, measured, and analysed – which makes it really easy to see where your ads are performing best. Once you know this, you can focus all your efforts on those, and leave the rest.
Increased new customers through Paid Search and Display marketing
Increase in new customers
Uplift in revenue
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What our clients say about us
Steven James, Director
Emma, Head of Marketing
Darren, Founder & Director
Gareth, Marketing Director