Local Marketing

Our Services

Local Marketing

What is local marketing? 

Local marketing (also known as hyperlocal marketing, neighbourhood marketing, and local store marketing, is a strategy that involves targeting potential customers within a specific radius of the specific location of a business to drive store visits. 

Why spend thousands of pounds reaching customers who won’t be interested? Local marketing (aka hyperlocal marketing, neighbourhood marketing, and local store marketing) lets you reach your best customers within a specific location. Being as specific as possible is key to getting the best results. 

Target too big an area and you’ll waste your marketing budget on the wrong audience. Go too small and you’ll miss out on potential customers. Leave it to us to get your targeting just right.

You wouldn’t use a digger to build a sandcastle…

How we help

Local marketing is great for getting your marketing just right but using the right tools for the job is important. We use tools that help us to target the right people, in the right place, at the right time to drive sales for your business. 

It all starts with defining your goals and rooting out your best prospects. Once we have this information, we use data to really get to know your audience. We use this data to get your ads in front of your target audience.

But we don’t stop there. We set up, manage and optimise your campaigns on an ongoing basis to target as many customers as possible. We also use Locationify that allows us to collate, measure and analyse your data from across campaigns and locations so we can show you where your ads are performing best. Once we know this, we can focus your budget in the right places and leave the rest.

Some local marketing facts:

  • 30% of all searches on mobile are location-related (Social Media Today)
  • 72% of consumers who conducted a local search visited a store within five miles (Hubspot)
  • 50% of Google searches performed on mobile result in a store visit (SEO Expert)

Case Study

Increased new customers through Paid Search and Display marketing


Increase in new customers


Uplift in revenue

Ready to get started?

Get in touch



    Local marketing helps you to target consumers and customers within a particular location around a business. This is particularly helpful for business owners with a bricks-and-mortar store or tradespeople. Location data can help you to better understand your target customers and find more just like them.
    Over the last two years, ‘near me’ mobile searches that include a variant of ‘can I buy’ or ‘to buy’ have grown by 500%. In addition, 88% of those who conduct one of these local searches on their smartphone, visit a related store within a week. Local marketing is highly targeted and will put your brand in front of these customers in their moment of need helping you to reach more customers and grow your revenue.
    Yes, paid search is the perfect way to help with your local marketing strategy. PPC ads allow you to target customers within a specific geographic location and provide an affordable and effective way to reach your customers.
    Local SEO helps you to get your business seen in local search results.


    What our clients say about us

    Eurofit Direct Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

    Steven James, Director

    Eurofit Direct

    UniHomes Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period.  We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

    Emma, Head of Marketing


    Home CCTV When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

    Darren, Founder & Director

    Home CCTV

    G3 Remarketing I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

    Gareth, Marketing Director

    G3 Remarketing

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