Paid Search Marketing by Logica Digital

digital marketing sheffield

Our Services

Paid Search Services

Find your audience in the search engines. Use paid search ads to attract leads while they’re hot, then nurture them until they’re sales-ready.

What is paid search?

Paid search (PPC or pay per click) is an aspect of digital marketing that allows you to show ads at the top of the search engine results pages when potential customers search for your products or services. This is usually within a Google search but other platforms, such as Bing Ads are also similar.

Paid search advertising is a great way to attract valuable leads and, most importantly, turn those leads into more business and meet your business goals. It should be part of your digital marketing strategy. Whether you want to measure your Return on Investment, find out which campaigns and keywords are driving your biggest customers, or turn more of your leads into customers – paid search marketing can help.

PPC advertising allows you to appear at the top of the search results, as long as your ad is optimised and relevant for your brand and audience. It’s a great way to make sure your brand appears while you work on your SEO strategy to make sure you appear in the organic search results for your target keywords.

Our PPC agency has over 15 years of experience in paid search so you can trust us to get results for your business.

Power up your Pay-Per-Click ads and say hello to a whole new set of customers

How we help

Our PPC services help you get your brand seen by the right people, at the right time and boost conversions for your business.

Using ad platforms such as Google Ads (previously Google Adwords), we create a PPC campaign for your business using text ads and Google shopping ads to make sure your brand appears at the top of the search engine results page for search terms that are relevant to your business.

Pair this with a high quality SEO content strategy to make sure your brand is at the top of the organic results too and your brand will take up more space in the results pages, targeting potential customers at every stage of the funnel.

We get to know your target audience and customers really well: their goals, their wants and needs – even what gets them out of bed in the morning. We then combine this data with creativity to create paid search ads that make your metrics bloom and make sure we’re showing ads to the right people, in the right places.

We conduct targeted keyword research and pair this with well-written ad copy, optimised landing pages and carefully chosen bidding strategies, we make sure you get as much as possible out of every penny you spend and to ensure that your ad campaigns are successful. This will help us to achieve a good quality score and make sure your ads are shown in the right positions.

As part of our PPC management services, we then use automation, analytics, and promotional platforms to help you deliver your paid search campaign to the right people with laser-sharp accuracy. We want to make sure you’re getting the best cost per click for your campaigns so our account managers constantly tweak and refine your strategy to make sure it’s delivering on your business goals and providing the best conversion rates.

We can create a framework from scratch. Or if you’re already doing some of the elements, we can fill in the gaps, working with your team and chosen platforms to make sure your content is working like a well-oiled machine.

If you’d like to know more about how paid search could work for your business or you’re looking for a paid search agency to help you meet your goals, request a free digital marketing audit.

Case study

Paid search powers a big increase in sales and revenue

46%

Increase in revenue

21%

More sales

19%

ROI increase

Ready to get started?

Get in touch

Questions

Paid search is a form of digital marketing where search engines such as Google let you display your ads on their search pages. Paid search results have the word 'ad' before the listing to let users know it's sponsored.

PPC stands for Pay-Per-Click. It's a form of digital advertising used to drive trafic to a website. The advertiser (you) pays the host site when the ad is clicked.

We are seeing cost per clicks of £0.04 to £5.50 for the Google Search Network and less than £0.10 for the Google Display Network.

Running a PPC campaign does not impact your SEO rankings. However, PPC ads can be helpful in connecting with a wider audience online.

Testimonials

What our clients say about us

Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.

Steven James, Director

Eurofit Direct

Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.

Emma, Head of Marketing

UniHomes

When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication

Darren, Founder & Director

Home CCTV

I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze.Highly recommended 👍

Gareth, Marketing Director

G3 Remarketing