Now more than ever, having a local search strategy is important for the growth of your business. A local SEO checklist can help to focus your efforts and know that you’re optimising the right parts of your website and content. 

‍If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits. In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services.

Nearly 46% of all Google searches have to do with location and 88% of mobile online searches for local businesses result in either a call or business visit within one day. So, if you’re looking to reach customers in your local area, your business has a number of locations and/or you have a brick and mortar store, local marketing is essential. In this guide, we’ll have a look at what local marketing is and how to build a local marketing strategy to reach your best customers.