A good content marketing strategy helps to provide your target audience with the information they want, answer their questions and help to nudge them towards that all important sale without directly selling to them.
Content marketing is a digital marketing strategy focused on creating and sharing valuable and relevant content for both potential and existing customers to help drive consumer action.
Instead of directly selling your products and services, you provide valuable and relevant content to help them answer their questions and solve their problems.
Content marketing is a cost effective way to drive sales for your business and build a loyal base of recurring customers.
Research shows that content marketing generates over three times as many leads as outbound marketing and costs 62% less. So, if you’re not already running a content marketing strategy, it’s important to start now.
Your customers don’t want to be told what to buy, which service to use, or be bombarded with adverts. They want to research their own solutions, make an informed decision before they make a purchase and get to know your brand. Content strategies that utilise different types of content help you to create a long term method for driving website traffic, engaging with your customers and driving sales.
Content marketing has become a vital part of any digital marketing strategy and forms the foundation of everything we do. We help you to reach customers who are fed up of ads with informative and useful content strategies that answer their questions and provide solutions to their problems. Our team are experts in content creation to help meet your customer’s needs at every stage of their journey. Whatever the piece of content, we’ve got the expertise to research, write and distribute it to get the best results for your business.
We look at industry trends, get to know your business, learn more about what your potential customers want to know and plan and create content that will help to get their attention.
Not only can content marketing raise brand awareness and increase customer trust, it can also improve your social media and SEO strategies to provide a well-rounded digital marketing strategy.
Case Study - Home CCTV
YOY uplift in traffic from Organic Search
YOY uplift in online leads
Increase in traffic to location pages
Ready to get started?
Content marketing helps to drive more relevant traffic to your website, collect customer information and build a loyal customer base. All of these elements lead to sales for your business, helping you to meet your business goals.
Content marketing is important because it’s one of the most effective ways to drive traffic to your website. It also helps you to create value for your customers who are more likely to come back to you time and time again. High quality content builds engagement with your customers, who are more likely to spend time on your website and become a paying customer.
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze. Highly recommended 👍
Gareth, Marketing Director
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.
Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.
Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication.
Darren, Founder & Director