Find your audience in the search engines. Use PPC ads to attract leads while they’re hot, then nurture them until they’re sales-ready. Use our Sheffield pay per click agency to drive results for your business.
Paid search (PPC or pay per click) is an aspect of digital marketing that allows you to show ads at the top of the search engine results pages when potential customers search for your products or services. This is usually within a Google search but other platforms, such as Bing Ads are also similar.
PPC advertising is a great way to attract valuable leads and, most importantly, turn those leads into more business and meet your business goals.
Whether you want to measure Return on Investment (ROI), find out which campaigns and keywords are driving your biggest customers, or turn more of your leads into customers - PPC can help.
Our PPC experts have over 15 years of experience in paid search so you can trust us to get results for your business. We are an official Google Partner so we’ve got the knowledge you need to boost your PPC results.
There are several different PPC strategies you can try to get results for your business. Based on an initial audit, we’ll help you decide on the best PPC campaign or strategy for your business.
Increase in leads
Higher conversion rate
Drop in the cost per lead
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Social media advertising involves the advertiser paying to display ads or sponsored messages on social media platforms and show them to a specifically targeted audience. PPC ads, display ads, and branded or influencer content are all examples of paid social media ads. Paid and organic social media can work together to build brand awareness and drive conversions for your business.
When placing an ad on Facebook, you start by selecting an audience by demographic, location, and profile information. You then set your budget and bid per click or per 1000 impressions.
Facebook ads and Instagram ads can both be managed through Ads Manager or Power Editor. After selecting your audience, setting your budget, and placing your ad, you can choose to display it on either platform or both.
LinkedIn ads can be a great investment for B2B businesses. They are slightly more expensive than Facebook and Twitter ads, but usually yield higher value leads.
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze. Highly recommended 👍
Gareth, Marketing Director
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.
Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.
Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication.
Darren, Founder & Director