Social media advertising allows you to target your audience by demographic and location to create highly specific ads to meet your audience when they're using social media on a daily basis to generate leads for your business.
Tell us about your business goals and we'll show you how we'll achieve them.
£2.5M
Managed through paid search & paid social
350,000+
Leads driven
£4M
Driven in online sales for a range of clients
What is social media advertising?
A paid social marketing strategy can help you to build your brand awareness and improve organic reach. But it's not just about getting your brand in front of potential customers: paid social media ads can drive conversions if they're done right.
The problem is, getting results from your paid social campaigns is like climbing a mountain made out of sand. The social marketing landscape is an ever-changing terrain and sometimes, those marketing goals can feel a long way off. That's where we come in.
We build a data driven social media strategy that works by using the right channels and targeting audiences relevant to your brand. Whether you want to extend the reach of your content marketing, sell products or create brand awareness, social media marketing provides different types of ads to help you meet your goals. Whether you want to focus on Facebook, Instagram, SnapChat, TikTok, or LinkedIn advertising, we've got the expertise needed to drive traffic to your website.
How we help
Your content could be the smartest, funniest and most insightful kid on the block. But if no one sees it, or the wrong types of people see it - it'll all be for nothing. Organic social media will help you to build a brand presence but paid social ads help to reach even more people and drive sales for your business.
Paid social media advertising gets your posts in front of more people. Not just any Tom, Dick and Harry, though: people who are looking for someone just like you.
We combine demographic and psychographic data to create a profile of your audiences, then whip up eye-grabbing content and serve it up to the people who want it, at the right time. Making sure your audience engages with your ads is our top priority and so is following best practice for social media platforms.
We like data, and we like making things better. So once your ad campaign is live, we monitor and measure it, then create a feedback loop that goes a little something like this: launch, measure, improve, repeat. This isn't just a good way to get more likes. It's revenue-critical.
We help you from the very beginning to make sure you reap the benefits of social media advertising and the ad types you're running. From making sure you're optimising your content for the social platform you're using (think tagging, word counts, and cross-promotion), to ad creation and tracking. We'll take care of it all for you. We are a Sheffield-based social media agency that can take care of your paid social campaigns alongside your other activities or as a standalone activity to help you reach your target audience, meet your business goals, drive lead generation and optimise your ad spend.
Trusted by companies in Sheffield (and beyond!)
and ranging several industries....
Want to see the results we've driven for businesses like yours? Our Social Media Case Studies
Tailor in Wilmslow hits top spot in Google
Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so they appear in the top positions when potential customers are searching for a tailor in their area.
Having a budget for a PPC campaign is essential to your ad campaign's overall success. You'll need to know exactly how much you need to spend to meet your goals. Find out more about this and how to calculate your ROI in this blog.
Platforms such as YouTube, Facebook, Twitter, LinkedIn and Instagram allow you to engage with your customers and share informative and engaging content with them. These channels allow you to reach, nurture and engage with customers, no matter where they are.
5 reasons why people aren't clicking on your paid social ads
Ever started a paid ad campaign on a platform such as Facebook or Instagram and it just doesn't seem to work? There's a lot of competition out there so breaking through the noise is essential. Let's have a look at the top reasons why people might not be clicking on your paid ads.
12 best practices for your paid social media campaigns
Paid social media provides the perfect opportunity to provide relevant and timely ads to a specific target market to build brand awareness and increase sales for your business. Here are some of the best practices you should follow to make sure your paid social media advertising is effective.
Have you ever thought about the results you could drive from your social media ads if you used a video? To make sure the video content you create is effective, it's important to have a strategy. Let's have a look at the importance of utilising video for your brand and how to use it effectively.
Social media advertising involves the advertiser paying to display ads or sponsored messages on social media platforms and show them to specifically targeted audience. PPC ads, display ads, and branded or influencer content are all examples of paid social media ads. Paid and organic social media can work together to build brand awareness and drive conversions for your business.
How do I get ads on Facebook and Instagram?
Facebook ads and Instagram ads can both be managed through Ads Manager or Power Editor. After selecting your audience, setting your budget, and placing your ads, you can choose to display it on either platform or both.
How do Facebook ads work?
When placing an ad on Facebook, you start by selecting an audience by demographic, location, and profile information. You then set your budget and bid per click or per 1000 impressions.
Do LinkedIn Ads work?
LinkedIn ads can be a great investment for B2B businesses. They are slightly more expensive than Facebook and Twitter ads, but usually yield higher value leads.
Get in touch with our team
Let us know what you need help with and our team will get back to you.
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