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What is PPC and how can it help my business?

Digital Marketing|Display

What is PPC and how can it help my business?

  If you’re a business owner or an individual offering professional services, chances are you’ve heard of PPC (Pay-per-click) during your marketing research. If you’re unsure of how PPC works and who it’s for, read on…   PPC stands for Pay Per Click, a form of online marketing that only charges you when your ad […]

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Adding Local Schema Markup Using Google Tag Manager

Digital Marketing|Display

Adding Local Schema Markup Using Google Tag Manager

Although at Logica Digital we concentrate on paid digital marketing channels, we also appreciate that there are some key tasks to focus on as part of your overall strategy. One of these is ensuring that important information on your website is marked up so search engines can find this info and present it on the […]

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Three local marketing strategies to help build your business

Digital Marketing|Display

Three local marketing strategies to help build your business

If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits.  In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services.  What is local […]

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