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Although at Logica Digital we concentrate on paid digital marketing channels, we also appreciate that there are some key tasks to focus on as part of your overall strategy. One of these is ensuring that important information on your website is marked up so search engines can find this info and present it on the […]
If you have a physical store or you offer services in your local area, having a local marketing strategy in place is essential. It’s one of the best ways to drive calls, bookings and store visits. In addition, Google’s algorithm uses searcher’s locations to show them the most relevant businesses and services. What is local […]
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In a saturated marketplace, it can be difficult to get your brand and products in front of the right people at the right time. Marketplaces such as Amazon and Etsy are a great way to increase your chances of success but they can be expensive. In addition, over the last few years, online shopping has […]
When it comes to choosing a digital marketing strategy for your business, you will find that SEO vs PPC is widely discussed. There is no right or wrong answer to this question. The best strategy for your business will depend on the results you want to see, your current position and your market. Is it […]
If you have a business website, it’s likely that you will have already heard about SEO (Search Engine Optimisation) when looking at how to get people to visit your website. However, if you’re still not sure about what exactly SEO is or how SEO works, you’ve come to the right place. Click on the links […]
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