Google Ads (formerly known as Google Adwords) helps you to get your products and services in front of your potential customers at the exact time they’re making a buying decision. It should be an essential part of your digital marketing strategy.
When you search in Google and you see a result labelled ‘ad’ in the search results, that’s what Google Ads does! You can target relevant keywords, locations, devices, times of day and a range of demographic targeting options to reach your ideal customers in the right places, at the right times.
We can help you launch Google Ads campaigns including Google search ads, display ads, remarketing and shopping.
PPC allows you to track every penny of your ad spend and see exactly what your Return on Investment is.
We get to know your target audience and customers really well: their goals, their wants and needs - even what gets them out of bed in the morning. We then combine this data with creativity to create paid search ads that make your metrics bloom and make sure we’re showing ads to the right people, in the right places.
We conduct targeted keyword research and pair this with well-written ad copy, optimised landing pages and carefully chosen bidding strategies, we make sure you get as much as possible out of every penny you spend and to ensure that your ad campaigns are successful. This will help us to achieve a good quality score and make sure your ads are shown in the right positions.
We then use automation, analytics and promotional platforms to help you deliver your paid search campaign to the right people with laser-sharp accuracy. We want to make sure you’re getting the best cost per click for your campaigns so our account managers constantly tweak and refine your strategy to make sure it’s delivering on your business goals and providing the best conversion rates.
Let us take care of your PPC management so you can focus on your business and converting leads into sales.
Logica Digital is a Google Partner and we have worked with clients on their PPC strategies for over 15 years so we know what it takes to run an effective PPC strategy and help you to grow your business.
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Google Ads provides an affordable digital marketing channel that allows you to reach the right audience at the right time. When managed and monitored correctly, it can deliver high ROI which can help you to grow leads and sales for your business.
The amount you spend on Google Ads will depend on your business and your industry. If you’re in a high competition industry, you will find that you will pay more per click and conversion. The amount you spend will depend on your budget and how much you’re willing to invest in the channel. For the Search Network, the average CPC is £1.95. According to Google, for every $1 a business spends, they generate an average of $8 in profit.
Google Ads works on a pay per click (PPC) model. This means that you bid on specific keywords and only pay when someone clicks on your ad.
I have partnered with Mark at Logica for 10+ years on numerous PPC projects and he is still my 'go to' guy when it comes to Google and social paid ads - in fact, we have just successfully launched another campaign together. His level of detail for pre-launch setup and on-going bid management is of a very high standard, but it's his great customer service that makes working with him and his team a breeze. Highly recommended 👍
Gareth, Marketing Director
Mark and the team at Logica have done an excellent job with our PPC account management. Logica have maintained a successful Google Ads account for many years, meeting KPI targets, assisting with product launches along with website audits from a SEO & site structure perspective.
Steven James, Director
Logica started working with us in October 2020, focusing on our Paid Search and Social campaigns during our peak business period. We are very pleased with their approach to creating, optimising and growing the campaigns, and have seen brilliant results.
Emma, Head of Marketing
When we started working with Logica they took time to really understand our business and put together a plan for PPC and SEO that would generate sales appointments.We have been impressed with the approach to their work with us, ensuring that we are kept up to date with the performance, with detailed reports and constant ongoing communication.
Darren, Founder & Director