7 Black Friday Marketing Strategies: The Ultimate Guide to a Successful Campaign

When is the best time to begin your Black Friday campaign?

The answer to this question differs for each individual company because marketing campaigns are so flexible! There is no one-size-fits-all approach. 

We advise that you can never begin your campaign too early - early November or two weeks before the anticipated Friday is ideal though. This gives your business time to spread brand awareness and generate interest in your offers. And remember that your campaign depends on the nature of your business and your target audience - think about what your customers would like to see!

Luckily for you, we have provided a comprehensive list of marketing strategies, tips, and tricks to ensure you are successful this Black Friday:

1. Email marketing campaign

You need to design an eye-catching email template and build your email list of your target customers. You want to be engaging with as many prospective customers as possible before the big day and this is the way to do it.

Then you need to build anticipation around your upcoming Black Friday sale, so it’s vital that you send emails out to your customer base slightly before Black Friday! Let them know what they can look forward to and generate interest in your products by including some of your products in the emails. Inform them of the offers and sale items they can purchase so they make the decision to buy from you before Friday has even begun.

You can find a more in-depth guide of how to use email marketing campaigns here: How to create a successful Black Friday email marketing campaign.

2. Utilise social media

Social media is a great tool to use in your marketing strategies as it’s so widely used within the ecommerce world to generate profit. The trick is to use it to promote your Black Friday offers as well as to engage with potential customers. 

This can be done in a variety of ways:

• Create engaging content: Thinking of fun, engaging content to post will generate an interest in your company and what you offer.
• Sell directly on social media: Advertise your products and sales on social media and link it directly to your checkout pages - make those sales instantly!
• Increase customer engagement: Giveaways and social media contests are a successful way to increase brand awareness, with people sharing and commenting on your posts.
• Collaborate with social media influencers: They can put your products directly in front of your customers with the following they have.

Using social media is vital for a successful marketing campaign, but using it correctly is of even more importance. Here [link] you can find out how to create a successful Black Friday social media campaign in more detail.

3. Set up PPC Ad Campaigns

If you have a budget to spare and want to really boost your Black Friday campaign, setting up PPC ads may be the way forward. They will help drive high quality traffic to your sites and ultimately turn them into conversions. 

Paid ads will consistently remind your target audience of what you have on offer for Black Friday and give you a better chance against your competition. You also have complete flexibility to customise your ads to suit your company, audience and aims so the ball is in your park!

PPC is tricky and that’s why we’re here to help you learn more: PPC strategies to boost your sales on Black Friday.

4. Optimise your website for SEO

If you’re hoping to drive traffic towards your website, you need to ensure that your content is relevant and can rank highly in the search engines. You should use keywords that your customers are likely to search for, and structure your content to feature these keywords in a way that sounds natural and unforced. This will mean that prospective customers will find your page easier!

You could create new landing pages for your Black Friday products or run a technical SEO audit to ensure your site is running as well as it can be to have that A+ user experience.

Learn more about getting your SEO strategy right for Black Friday in our blog: Top 6 SEO tips for Black Friday.

5. Use catchy slogans

Whether you’re designing posters or social media posts, catchy slogans and one liners will make or break your impressions. Draw people in with a phrase that represents your business and accentuates your individuality as a company. Be creative!

6. Flash sales

You have a choice of when your sales run, for how long, and on what platforms they’re advertised. So, for a most effective campaign, run them at different times of day and for short periods of time. Emphasise the fact that your sale is for a ‘limited time only’ and ‘ends tomorrow - be quick!’. This way, customers will feel a sense of urgency to buy your products then and there.

7. Countdown timers

Another way to generate this sense of urgency is through countdown timers, whether they’re featured on your emails or social media stories. Make the whole Black Friday affair a process of anticipation and excitement!

Remember that Black Friday is a busy time of year for businesses like yours, so make sure that your content is planned and that you have a clear marketing strategy in place and ready to roll. At Logica Digital, we provide a free audit of your website to help you gauge what support you need in your marketing campaigns.