How to choose the best Sheffield SEO agency 

What is SEO, and how will it help your Sheffield business? 

You first need to know how SEO can help you grow your Sheffield business. 

More customers than ever are searching online for products and services. In 2022, 58.4% of customers purchased a product or service online. As a result, SEO (search engine optimisation) has become essential for increasing the visibility of your website online. 

If your website doesn’t appear in the search results when your potential customers are searching for your product or service, you will struggle to drive traffic and sales for your business. 

How can an SEO agency help? 

We know that you might not know where to start when it comes to SEO services for your business. That’s where a trustworthy SEO agency will come in. 

Depending on your goals and the strategies your agency employs, getting the help of an SEO agency can help you to 

• Build brand awareness 
• Improve your website’s rankings 
• Increase traffic to your website 
• Create a better user experience and improve website performance 
• Increase your brand credibility 
• Get ahead of your competitors 

👉 If you want to know more about how SEO can help your business, read our blog: Why is SEO important for your business growth? 

Top 7 factors to consider when choosing a Sheffield SEO agency 

Let’s take a deeper look at what you should consider when choosing the right SEO agency for your business. 

1. Be prepared 

Before you speak to any SEO agencies, you need to understand why you need SEO and what you want to achieve for your business. This will help the agency you choose to understand your business goals and tailor their services to help you achieve them. 

Knowing your business goals will ensure you get the most from the SEO agency you use. Talk to the key decision-makers within your business and agree on why you want to implement SEO and what you need to accomplish in order to grow your business and meet your goals. 

Having this in mind not only helps you to understand why you’re implementing SEO, it also helps you to benchmark your success when working with an agency. 

2. Create a list and compare potential agencies 

Once you have an idea of what your SEO agency in Sheffield needs to help you with, you’ll need to learn more about the agencies that can help you. With so many options available, it can be tricky to know where to start. 

That’s why we want to help! 

Do some research and look for SEO agencies in your area and further afield. Take a look at their websites and gain an understanding of who they are and what they do. Can they provide you with the service you’re looking for? Do they have a team of experts? 

You probably don’t want to work with an SEO agency with a poor website or poorly written content, so you can rule these out straight away. 

Create a shortlist of agencies you want to find out more from. Then, take a look at their customer reviews and client results. 

Then, get in touch and learn more about how each can help you. They should be knowledgeable and tell you exactly how they will help you achieve your results and their costs. 

Once you have all this information, you can decide on the best SEO agency for your business. 

3. Remember that no agency can guarantee SEO results 

When you speak to SEO agencies and find one that says they can guarantee a certain position on Google or a certain number of visitors to your site every month, it’s a good idea to steer clear. 

An agency that uses the right SEO techniques cannot guarantee these results. Google does not take payment for the top positions (unless you’re using PPC), so you will need an agency that follows best practices and guidelines to provide you with high-quality SEO results. 

Following black hat techniques can result in your website being penalised by Google, so you need to ensure that the SEO agency you use will do it properly. 

Google’s search algorithm is constantly being updated and developed. As a result, it’s important to choose an agency with an expert team that will stay on top of these updates and is aware of the latest changes. 

4. Look for transparency 

If you want to build a successful agency relationship, we always recommend opting for an agency that is transparent about the methods they use to drive SEO results for your business. 

Many SEO agencies will tell you there is a secret formula to success, but this is not true. It’s not a secret; it’s all about following best practices and knowing which strategies to employ for your business. 

The agency you choose should answer all of your questions and alleviate your doubts about SEO and how it works. A good SEO agency will share their process, explain why they do what they do ad they will teach you more about SEO and how it works.

This transparency should also mean that your agency will communicate with you and show you how your website and SEO strategy is performing on a regular basis. 

5. Think about communication 

When you work with an SEO agency, you will need them to be responsive. This means communicating well, letting you know how your strategy is progressing and what the results are on a regular basis.

A company that is slow to respond to your initial inquiry may be slow to respond when you’re working with them and this can mean that you’re not getting the most from your budget. Many agencies will provide you with a dedicated account manager who has the expertise and knowledge needed to keep driving results for your business.

6. Remember that SEO is not a quick and easy solution 

Digital marketing is a great way to build an online presence, but proper SEO takes time and effort. It is not an immediate strategy; you can’t drive results overnight. 

You’ll need to invest in SEO for at least 6-12 months and beyond if you want to see how it’s performing and to drive the best results. SEO should be a gradual process to help you achieve the best results over time.

7. Don’t go for the cheapest option 

When you’re low on budget or new or nervous about SEO, it can be tempting to opt for the cheapest option when it comes to choosing an SEO agency. Going for the cheapest option could cost you more over the long term. 

SEO agencies that offer services at a low cost may not be as experienced or will underdeliver on your service. This means you’re not going to get the results you want, and it may cost you more for another SEO agency to put their mistakes right.

Key takeaways 

SEO is a worthwhile investment for your business that shouldn’t be ignored if you want to grow your business and stay ahead of your competitors.

It provides you with the chance to build brand awareness and drive sales, and hiring an SEO company to help you do this is a great way to grow your business over the long term. 

Finding the perfect agency can be tricky, so follow our advice to find the perfect fit for your business. Every agency is different, so you’ll need to know what you’re looking for to find the best agency. 

You want to work alongside a team of experts that are just as invested in the success of your business as you are. So make sure you look carefully and do your due diligence! 

If you’d like to find out more about digital marketing that can get results for your business, please get in touch at hello@logica-digital.co.uk. 

Or why not request a free SEO audit? 

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