SEO Content Strategy
Provide your customers with the information they need to make a purchase whilst being discovered in the search engine results.
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An SEO or Search Engine Optimisation content strategy is the process of updating existing content and creating new content for your website to make sure it’s optimised for the keywords your target audience is searching for. This will help your brand to appear in the search engine results page when potential customers are searching for your products or services.
Get in front of users who are looking for your product or service using SEO content marketing campaigns that drive organic traffic, engagement and sales.
Search Engine Optimisation is a great way to reach the people who are looking for your product or service at every stage of their customer journey. High quality content boosts your site’s authority online, puts you in front of the right customers and drives traffic which can be turned into valuable leads for your business.
Your content might be educational and insightful but, if no one sees it, it’s not going to drive sales for your business. Our SEO services will help you to appear in the right places, at the right time, at the exact moment your potential customers are looking for your products or services.
A targeted SEO strategy lets you reach customers who are looking for your product or service, builds authority with your customers and Google, and helps you appear at the top of the search results in the process. It also helps to build a bank of content that you can share on social media and various other channels to provide your customers with answers to their questions. This is where we come in.
We conduct keyword research, taking search volume, search intent and competitor analysis into account to understand what people are searching for within your market. We use this data to create a content marketing strategy that will put your business in front of the right customers and drive new leads. This includes creating brand new pieces of content such as blog posts which target long tail keywords and optimising your existing content to boost results. We optimise your content to make sure we get the most from it.
Using our SEO knowledge and SEO content writing services, we create content that ranks to build awareness of your brand online, let customers know more about how your business can solve their problems and help to retain existing customers. Taking care of your content creation will help to free up your time so that you can focus on your most important tasks.
And that’s not all. We like to know that the content we’ve created is getting seen by the right people. So, once the content is live, we keep an eye on it to make sure it’s driving relevant traffic.
If it isn’t we’ll look at how we can improve it. If it is, we’ll look at how we can improve it to drive even more traffic and sales.
Tell us about your business goals and we'll show you how we'll achieve them.
Phillip Alexander is a tailor with premises in Wilmslow, Cheshire, and Saville Row in London. They wanted to improve their organic rankings so they appear in the top positions when potential customers are searching for a tailor in their area.
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