Being aware of best practices for your PPC campaigns is the best way to keep up with trends and continuously improve the performance of your campaigns. Digital marketing is constantly changing so it's important to keep up with how advertising platforms are changing to make sure you get the best return on investment.

Google Shopping Black Friday campaigns are one of the best ways to get your products and offers to appear at the top of the search results and to compete with other brands for the same customers. The quality of your Google Shopping campaigns are only as good as the information you provide for your customers so ensuring your feed is optimised and approved in advance of the Black Friday sales will prevent you from losing out on any sales.

‍PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks.Here are just a few of our tips and tricks to help you squeeze more out of your PPC campaigns and budget without breaking the bank.

Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements that can be tested in order to improve on the current performance of your PPC activity.

In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation, as well as your digital marketing strategy – then we’ll dive into which elements you should track and why.

Google Shopping provides a way to display your products on Google Shopping whenever someone searches for a term that’s relevant to your products, making it easier for potential customers to find you. Knowing exactly what Google Shopping is, how it works and how it can benefit your business will allow you to take full advantage of the platform, so let’s have a look in more detail.

Nearly 90% of UK shoppers now use Amazon to purchase the products they need and want. They turn to Amazon in a similar way to Google and other search engines when searching for a product to buy. So, when they click on your ads and product listings, they’re ready and willing to buy. If you’re an Amazon seller already or if you’re looking to sell your products on Amazon, knowing how it works and the benefits it can offer to your business can help you to get the most from your ad campaigns.