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PPC
What is PPC?
Use PPC (pay-per-click) to get in front of the right customers at the right time and grow leads for your business.
Google Advertising
Get in front of the right customers at the right time by using Google Ads to target relevant keywords for your business.
Bing Advertising
Bing Advertising is yet another channel to help you reach your target audience on an advertising platform with less competition and lower costs.
Social Media Ads
Use specific demographics and location targeting to find your perfect customers through social media advertising.
Request a free website audit here!
SEO
What is SEO?
Make sure your site ranks highly in the search engines so that your potential customers find your brand when they're searching for your products or services.
SEO Content Strategy
An SEO Content Strategy will not only help you to rank highly in the search engine results, it will also provide your customers with the information they need at every stage of the customer journey.
Local SEO
Local SEO is perfect if you own a brick and mortar store or have multiple locations and makes sure that local customers find you when they're searching near them.
Technical SEO
Technical SEO makes sure the foundations of your website are right and helps to maximise the impact of any onpage SEO you undertake.
Request a free website audit here!
Content Marketing
What is Content Marketing?
Use content marketing to drive traffic to your website, build relationships with customers and keep existing customers engaged.
eBooks & Whitepapers
Enhance your content marketing strategy with whitepapers and eBooks that will act as useful lead generation tools for your business.
Blog Content
Blogging is the perfect way to drive traffic to your website, keep customers engaged and provide them with the information they need to convert into sales for your business.
Infographics
Provide information about your business in an easy to read and digest form. And boost SEO and traffic for your website too.
Request a free website audit here!
Social Media
Social Media Ads
Use specific demographics and location targeting to find your perfect customers through social media advertising.
Social Media Management
Build a community of loyal followers across your social media channels with social media management.
Request a free website audit here!
Digital Reporting
Insights
News & Updates
The latest Logica news and updates.
Advice Centre
Tips and advice when it comes to paid ads and SEO.
Request a free website audit here!
About Us
Contact Us
Home
PPC
What is PPC?
Use PPC (pay-per-click) to get in front of the right customers at the right time and grow leads for your business.
Google Advertising
Get in front of the right customers at the right time by using Google Ads to target relevant keywords for your business.
Bing Advertising
Bing Advertising is yet another channel to help you reach your target audience on an advertising platform with less competition and lower costs.
Social Media Ads
Use specific demographics and location targeting to find your perfect customers through social media advertising.
SEO
What is SEO?
Make sure your site ranks highly in the search engines so that your potential customers find your brand when they're searching for your products or services.
SEO Content Strategy
An SEO Content Strategy will not only help you to rank highly in the search engine results, it will also provide your customers with the information they need at every stage of the customer journey.
Local SEO
Local SEO is perfect if you own a brick and mortar store or have multiple locations and makes sure that local customers find you when they're searching near them.
Technical SEO
Technical SEO makes sure the foundations of your website are right and helps to maximise the impact of any onpage SEO you undertake.
Content Marketing
What is Content Marketing?
Use content marketing to drive traffic to your website, build relationships with customers and keep existing customers engaged.
eBooks & Whitepapers
Enhance your content marketing strategy with whitepapers and eBooks that will act as useful lead generation tools for your business.
Blog Content
Blogging is the perfect way to drive traffic to your website, keep customers engaged and provide them with the information they need to convert into sales for your business.
Infographics
Provide information about your business in an easy to read and digest form. And boost SEO and traffic for your website too.
Social Media
Social Media Ads
Use specific demographics and location targeting to find your perfect customers through social media advertising.
Social Media Management
Build a community of loyal followers across your social media channels with social media management.
Digital Reporting
Insights
News & Updates
The latest Logica news and updates.
Advice Centre
Tips and advice when it comes to paid ads and SEO.
About Us
Contact Us
Home
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Advice Centre
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Paid Search
Paid Search Blogs
Paid Search Blogs
Discover more about what Paid Search is and the results it can help to drive for your business.
A PPC best practice guide to get the most from your campaigns
Being aware of best practices for your PPC campaigns is the best way to keep up with trends and continuously improve the performance of your campaigns. Digital marketing is constantly changing so it's important to keep up with how advertising platforms are changing to make sure you get the best return on investment.
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How to get your Google Shopping campaigns ready for Black Friday
Google Shopping Black Friday campaigns are one of the best ways to get your products and offers to appear at the top of the search results and to compete with other brands for the same customers. The quality of your Google Shopping campaigns are only as good as the information you provide for your customers so ensuring your feed is optimised and approved in advance of the Black Friday sales will prevent you from losing out on any sales.
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How to Squeeze More Out of Your PPC Budget
PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks.Here are just a few of our tips and tricks to help you squeeze more out of your PPC campaigns and budget without breaking the bank.
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A Guide to PPC Ad Text Testing
Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements that can be tested in order to improve on the current performance of your PPC activity.
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Paid Search For Lead Generation – Tracking Revenue For A True ROI
In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation, as well as your digital marketing strategy – then we’ll dive into which elements you should track and why.
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What is Google Shopping and how does it work?
Google Shopping provides a way to display your products on Google Shopping whenever someone searches for a term that’s relevant to your products, making it easier for potential customers to find you. Knowing exactly what Google Shopping is, how it works and how it can benefit your business will allow you to take full advantage of the platform, so let’s have a look in more detail.
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What is Amazon PPC and how can it help your business?
Nearly 90% of UK shoppers now use Amazon to purchase the products they need and want. They turn to Amazon in a similar way to Google and other search engines when searching for a product to buy. So, when they click on your ads and product listings, they’re ready and willing to buy. If you’re an Amazon seller already or if you’re looking to sell your products on Amazon, knowing how it works and the benefits it can offer to your business can help you to get the most from your ad campaigns.
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