Paid Search Blogs

Proper conversion tracking is essential for measuring the success of your digital marketing campaigns. In this blog, we outline a step-by-step guide to setting up conversion tracking with Google Analytics, from defining goals and using Google Tag Manager to testing and analyzing your data.

PPC campaigns can be highly competitive, with high costs that can make them ineffective for smaller businesses. However, taking a localised approach can help you to get more from your campaigns and grow your business.

The landing pages you use for your PPC campaigns can have a huge impact on performance. A/B testing your pages can help you find the formula that works and give your paid ads a boost. Learn more in our blog.

The performance of your website can have a big impact on the success of your PPC campaigns. Here are our top tips for improving your website speed and usability to get the most from your PPC spend.

When you're investing in PPC campaigns for your business, it's essential that you get the most from your spend. Learn more about how to find valuable low-competition, high-value keywords for your business.

If you're not getting the results you want from your PPC ads, it might be time to start testing your campaigns so you can optimise them in the future. Read our blog to find out more.

Read our blog to find out more about how YouTube Shorts can boost your business's online presence and engagement online.

What should you be looking for when running a PPC audit? Whether you decide to run a PPC audit internally or you ask a third party to do it for you, here's everything you should be looking for when it comes to an effective PPC audit.

Knowing the difference between automated bidding and manual budding when it comes to your paid search campaigns can help you to ensure your campaigns are as successful as possible. Learn more by reading our blog.

We work with businesses of all sizes, but many small business owners ask us whether Google Ads will work for their small businesses. Let’s have a look into whether Google Ads could help you to grow your small business.

Utilising paid search ads for your business during the Black Friday weekend will help you to drive more traffic and sales for your business. Read our blog to find out more about getting your Black Friday PPC campaigns up and running.

Are you new to PPC and wondering if it's the right choice for your business? We have compiled a helpful pros and cons list to help you decide.

Knowing what your competitors are doing when it comes to paid ads can help to inform your own strategy and give you an idea of where you should be optimising your campaigns to make sure you appear above your competitors.

Knowing where to focus your marketing budget for the best results can be difficult. PPC and content marketing are just two digital marketing channels available to you so we've compared them in this blog. Read on to find out more.

It's often easier for B2C businesses to drive results through PPC than B2B businesses. However, if you use it properly and plan out your campaigns, PPC is an effective tool for driving leads. We'll have a look at how in more detail in this blog.

Paid search is a great tool for driving traffic and leads for your business, but knowing whether to bid on branded or non-branded search can be confusing. We've put this complete guide together to help you.

Automated bidding on Google Ads is evolving so it's important to keep up with the changes and know exactly how it works and the best strategy to use for your business.

Google Ads offers several bidding options: manual, automated and smart bidding. But what do they mean, and how should you be using them for your campaigns? Find out more in this blog.

Google is always looking for ways to improve the way the search engine works, and part of this is automated bidding features. In this blog, we'll have a look at what Google's automated features are and how they could benefit your business.

Many small businesses believe that PPC is too expensive for them or it won't be effective. But, this is a myth. Here are the 8 benefits of running PPC campaigns for small businesses.

Understand how Google Ads work, including different campaign types like search, display, video, and shopping ads. How do businesses use Google Ads to target audiences, manage budgets, and optimise ad performance?

For PPC campaigns to be successful, you need to have a budget and a plan and measure ROI too. In this blog, we'll show you how to calculate the ROI of your campaigns and make sure they're as effective as possible for your business.

If you're thinking of using a Sheffield PPC agency to help you drive results for your business, take a look at the top 7 key criteria you should consider to find the right agency for you.

Keywords form the foundation of a successful PPC campaign. So, we've put together a complete guide to help you find the right keywords for your campaigns.

PPC helps you to get in front of your ideal customers when they're searching for your product or service but we see many brands making common mistakes that are avoidable. Here are the top 9 common PPC mistakes we see and how to avoid them.

If you run PPC ads, you'll need effective landing pages to drive traffic to. This will help you to show customers exactly what they're expecting when they land on your website and help them to convert. Read our guide to find out more.

Both Facebook and LinkedIn are great tools for advertising your business and targeting your ideal customer. But, which channel is best? Read our guide for everything you need to know about each channel.

Google Ads allow you to place ads online to meet your customers when they're browsing online. But do you know the difference between display and search ads? Read our guide to find out more.

Did you know that PPC ads can help you reach your business goals, provide instant results and allow you to target your ideal audience? Read our guide for nine of the top benefits of PPC advertising for your business.

Learn more about how to optimise your Amazon PPC campaigns to maximise conversions and grow your business.

It can be difficult to know the difference between Google Shopping Ads and regular Google Ads. We've put this guide together to help you understand more.

Paid search can help your business appear at the top of the search engine results but how do you get the most from your PPC campaigns to make sure they're successful.

Being aware of best practices for your PPC campaigns is the best way to keep up with trends and continuously improve the performance of your campaigns. Digital marketing is constantly changing so it's important to keep up with how advertising platforms are changing to make sure you get the best return on investment.

Google Shopping Black Friday campaigns are one of the best ways to get your products and offers to appear at the top of the search results and to compete with other brands for the same customers. The quality of your Google Shopping campaigns are only as good as the information you provide for your customers so ensuring your feed is optimised and approved in advance of the Black Friday sales will prevent you from losing out on any sales.

‍PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks.Here are just a few of our tips and tricks to help you squeeze more out of your PPC campaigns and budget without breaking the bank.

Ad text test testing should be a key focus for any PPC campaign manager. The benefits of continually improving the performance of text ads makes it worth the time and resources put into it. With the new expanded ads, which have now been fully rolled out across Adwords and Bing, there are plenty of elements that can be tested in order to improve on the current performance of your PPC activity.

In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation, as well as your digital marketing strategy – then we’ll dive into which elements you should track and why.

Google Shopping provides a way to display your products on Google Shopping whenever someone searches for a term that’s relevant to your products, making it easier for potential customers to find you. Knowing exactly what Google Shopping is, how it works and how it can benefit your business will allow you to take full advantage of the platform, so let’s have a look in more detail.

Nearly 90% of UK shoppers now use Amazon to purchase the products they need and want. They turn to Amazon in a similar way to Google and other search engines when searching for a product to buy. So, when they click on your ads and product listings, they’re ready and willing to buy. If you’re an Amazon seller already or if you’re looking to sell your products on Amazon, knowing how it works and the benefits it can offer to your business can help you to get the most from your ad campaigns.