Instagram's advertising platform allows you to connect with a much wider audience and can provide a huge number of benefits for your business. However, this doesn't mean that the platform will be right for every business. In this guide, we'll take a look at the pros and cons of Instagram advertising and how it could help you reach your business goals.

Google Ads vs Facebook Ads is a big question. If you’re thinking of investing in digital advertising for your business, you may be wondering where to start. Both offer great advertising platforms and, depending on your goals, your target audience and your business, one can often work better than the other for your brand. Or you may find that they can work together. Let’s take a look at both channels and their differences to help you decide which is best for your business. ‍

As mobile usage grows, paid social media provides the perfect opportunity to provide relevant and timely ads to a specific target market to build brand awareness and increase sales for your business. Being able to target specific audiences in specific locations at specific times increases the likelihood of them converting. Social media marketing should form part of your digital marketing strategy to help you reach as many people as possible. Here are some of the best practices you should follow to make sure your paid social media advertising is as effective as possible. 

Understanding how to use Facebook Ads to promote your business is becoming a key part of any digital marketing or social media strategy. If you want to get your brand and posts seen on Facebook, it’s becoming increasingly likely that you will have to pay to reach your target audience with Facebook Ads. To get the best results from your budget, it’s important to understand the ins and outs of Facebook Ads. We’ve put together this step-by-step guide to help you get the most out of your Facebook spend. 

Is paid social media worth the investment? Social media marketing has evolved over the years. It used to be more about engagement and shares, whereas now, it’s more about the entire journey – from that initial ‘like’, right the way through to final purchase and beyond. There’s no real formula to getting it right, but there are things you can do to get the most out of it for the time you put in.

We’ve put together an easy step-by-step guide to help you navigate LinkedIn’s ad platforms and to help you get the most out of your marketing spend.