Paid Social Blogs

Localised Facebook ads provide you with a great opportunity to get your ads in front of a highly targeted audience and increase your conversion rates. Read our blog to find out more.

Creative fatigue can affect the performance of your paid social campaigns but how do you recognise and combat it? Learn more in this blog.

Lookalike and custom audiences provide a great way to narrow your audiences on social media channels down and to help ensure you're getting the most from your budget by reaching the people who are most likely to buy from you.

Let's have a look at how you can maximise the ROI for your Facebook campaigns and ensure you're getting the most from your budget in this blog.

As an SME, you might be facing budget challenges and knowing where to spend your limited marketing budget effectively. Read our blog to find out more about how much Facebook ads cost and how you can get the most from your budget.

Facebook is an extremely powerful tool for your business. But how do you make sure you're getting the most from your budget and reaching the right people? Here are our top tips for optimising your Facebook ads for success.

TikTok: What is it, and should you use it to advertise your business? Read our blog to find out how you can use TikTok as an advertising platform and whether it's right for your business.

When you're investing in social media advertising for your business, you might want to know just how much it's going to cost you. In this blog, we'll let you know what can influence the cost of social media advertising.

Facebook video ads can help you to expand the reach of your brand on social media. Read our guide to find out more about the benefits of setting them up and follow our best practice tips for the best results.

Social media is a great way to promote your deals and offers over the Black Friday weekend. Read our blog to learn more about how you can get your social media strategy on track for the big weekend.

Designing a high-performing Facebook landing page can be tricky - follow Logica Digital’s guide to creating an effective landing page in 5 simple steps. 

Instagram video ads provide you with the perfect opportunity to get your brand in front of a wider audience and drive awareness and sales for your business. Read our blog to find out more about how you can use Instagram video ads to grow your business.

If you're marketing your brand on social media, you've probably thought about video at some point. If you haven't, maybe you should...here are the ways video can transform your paid social ads.

LinkedIn is a great tool for B2B marketing and LinkedIn lead gen forms help you to easily generate leads for your business.

There are so many options when it comes to ad targeting for Facebook. Finding the right strategy will allow you to get the most from your campaigns so we've provided our advice on the six best Facebook ad targeting strategies.

Ever wondered why your paid social ads aren't performing as they should be? Here are the top five reasons we see for social media ads not performing. Read our blog to find out more.

Read our blog to learn more about how to utilise social media to grow your estate agency or property business.

Learn more about how to reach your ideal audience on Facebook to drive traffic and leads for your estate agency or property business in our blog.

We've created this comprehensive guide to help you learn everything you need to know about LinkedIn conversation ads to drive results for your business.

Organic and paid social media are two separate strategies but they can work well together to help you achieve your business goals. Read our blog to find out more about building an effective social media strategy.

Did you know you can use Instagram for your business? It's a great tool for boosting brand awareness and connecting with your customers but there a few do's and don'ts you should be aware of before setting up your profile and posting.

Did you know that social media can help you to grow a community of loyal followers, build brand awareness and drive leads for your business? Here are our top reasons why social media is so important for your business.

Instagram's advertising platform allows you to connect with a much wider audience and can provide a huge number of benefits for your business. However, this doesn't mean that the platform will be right for every business. In this guide, we'll take a look at the pros and cons of Instagram advertising and how it could help you reach your business goals.

Google Ads vs Facebook Ads is a big question. If you’re thinking of investing in digital advertising for your business, you may be wondering where to start. Both offer great advertising platforms and, depending on your goals, your target audience and your business, one can often work better than the other for your brand. Or you may find that they can work together. Let’s take a look at both channels and their differences to help you decide which is best for your business. ‍

As mobile usage grows, paid social media provides the perfect opportunity to provide relevant and timely ads to a specific target market to build brand awareness and increase sales for your business. Being able to target specific audiences in specific locations at specific times increases the likelihood of them converting. Social media marketing should form part of your digital marketing strategy to help you reach as many people as possible. Here are some of the best practices you should follow to make sure your paid social media advertising is as effective as possible. 

Understanding how to use Facebook Ads to promote your business is becoming a key part of any digital marketing or social media strategy. If you want to get your brand and posts seen on Facebook, it’s becoming increasingly likely that you will have to pay to reach your target audience with Facebook Ads. To get the best results from your budget, it’s important to understand the ins and outs of Facebook Ads. We’ve put together this step-by-step guide to help you get the most out of your Facebook spend. 

Is paid social media worth the investment? Social media marketing has evolved over the years. It used to be more about engagement and shares, whereas now, it’s more about the entire journey – from that initial ‘like’, right the way through to final purchase and beyond. There’s no real formula to getting it right, but there are things you can do to get the most out of it for the time you put in.

We’ve put together an easy step-by-step guide to help you navigate LinkedIn’s ad platforms and to help you get the most out of your marketing spend.