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In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation – then we’ll dive into which elements you should track and why. The very best athletes in the world do not just get there by chance. They put in years of work, measuring and fine-tuning […]
If you sell products online, Google Shopping campaigns can be an extremely effective marketing channel and a quick way to get your products in front of the right audience. They allow you to ensure your brand appears at the top of the search results (above organic results) and gives searchers the ability to browse specific […]
Ad text test testing should be one of the key focuses for any paid search campaign manager as the ad copy will have a significant effect on the key metrics. This alone makes the time and resource put into continually improving the performance of text ads. With expanded ads (rolled out by Google in 2016), […]
PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here […]
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How do you improve your Conversion Rate Optimisation (CRO)? Picture this: you spot a shop advertising scented candles in its window. You head inside to find the lovely purple one that caught your eye, then quickly realise the candles are all the way at the back, the aisles are cramped and full of customers, it’s […]