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How To Get Your Digital Marketing Back On Track – After Covid-19

Digital Marketing|Display

How To Get Your Digital Marketing Back On Track – After Covid-19

The pandemic has given every business a shake-up with regards to digital marketing. With shops and showrooms closing their doors, disrupted supply chains and strict limitations on customers allowed in stores, adopting a digital-only approach has been vital for many. Others have cut their marketing spending entirely while they wait for business to resume.  With […]

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Paid Search For Lead Generation – Tracking Revenue For A True ROI

Digital Marketing|Display

Paid Search For Lead Generation – Tracking Revenue For A True ROI

In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation – then we’ll dive into which elements you should track and why. The very best athletes in the world do not just get there by chance. They put in years of work, measuring and fine-tuning […]

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Google Shopping: Getting The Basics Right For Success

Digital Marketing|Display

Google Shopping: Getting The Basics Right For Success

If you sell products online, Google Shopping campaigns can be an extremely effective marketing channel and a quick way to get your products in front of the right audience. They allow you to ensure your brand appears at the top of the search results (above organic results) and gives searchers the ability to browse specific […]

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A Handy Guide to Paid Search Ad Testing

Digital Marketing|Display

A Handy Guide to Paid Search Ad Testing

Ad text test testing should be one of the key focuses for any paid search campaign manager as the ad copy will have a significant effect on the key metrics. This alone makes the time and resource put into continually improving the performance of text ads. With expanded ads (rolled out by Google in 2016), […]

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Get Your Digital Marketing Back On Track After Lockdown

Digital Marketing|Display

Get Your Digital Marketing Back On Track After Lockdown

Whilst it’s difficult to know how life and business will look once lockdown ends, it’s important to start planning ahead and think about how you’re going to adapt your marketing strategy. As life slowly begins to return to normal (or at least a ‘new normal’), you should consider the strategies you can employ now to […]

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How to Squeeze More Out of Your PPC Budget

Digital Marketing|Display

How to Squeeze More Out of Your PPC Budget

PPC is an extremely effective way to drive qualified and high-intent traffic to your website or landing pages with the aim of boosting your leads, sales and revenue. However, as it’s such as great method, it’s also highly competitive and, if you don’t know how to optimise properly, it can be expensive to drive clicks. Here […]

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