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What is Google Shopping and how does it work?

Digital Marketing|Display

What is Google Shopping and how does it work?

In a saturated marketplace, it can be difficult to get your brand and products in front of the right people at the right time. Marketplaces such as Amazon and Etsy are a great way to increase your chances of success but they can be expensive. In addition, over the last few years, online shopping has […]

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SEO vs PPC: Which strategy should you be using for your business?

Digital Marketing|Display

SEO vs PPC: Which strategy should you be using for your business?

When it comes to choosing a digital marketing strategy for your business, you will find that SEO vs PPC is widely discussed. There is no right or wrong answer to this question. The best strategy for your business will depend on the results you want to see, your current position and your market.  Is it […]

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7 tips for Google Shopping product feed optimisation

Digital Marketing|Display

7 tips for Google Shopping product feed optimisation

Google Shopping has become a must for any eCommerce store and optimising your product feed means you’ll get more out of your investment. But how do you do that?   It all starts with fine-tuning your data. If you’re new to Google Shopping, this can feel a bit overwhelming. With so many options, plus countless […]

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What is PPC and how can it help my business?

Digital Marketing|Display

What is PPC and how can it help my business?

  If you’re a business owner or an individual offering professional services, chances are you’ve heard of PPC (Pay-per-click) during your marketing research. If you’re unsure of how PPC works and who it’s for, read on…   PPC stands for Pay Per Click, a form of online marketing that only charges you when your ad […]

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How To Get Your Digital Marketing Back On Track – After Covid-19

Digital Marketing|Display

How To Get Your Digital Marketing Back On Track – After Covid-19

The pandemic has given every business a shake-up with regards to digital marketing. With shops and showrooms closing their doors, disrupted supply chains and strict limitations on customers allowed in stores, adopting a digital-only approach has been vital for many. Others have cut their marketing spending entirely while they wait for business to resume.  With […]

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Paid Search For Lead Generation – Tracking Revenue For A True ROI

Digital Marketing|Display

Paid Search For Lead Generation – Tracking Revenue For A True ROI

In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation – then we’ll dive into which elements you should track and why. The very best athletes in the world do not just get there by chance. They put in years of work, measuring and fine-tuning […]

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