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What is PPC and how can it help my business?

Digital Marketing|Display

What is PPC and how can it help my business?

  If you’re a business owner or an individual offering professional services, chances are you’ve heard of PPC (Pay-per-click) during your marketing research. If you’re unsure of how PPC works and who it’s for, read on…   PPC stands for Pay Per Click, a form of online marketing that only charges you when your ad […]

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How To Get Your Digital Marketing Back On Track – After Covid-19

Digital Marketing|Display

How To Get Your Digital Marketing Back On Track – After Covid-19

The pandemic has given every business a shake-up with regards to digital marketing. With shops and showrooms closing their doors, disrupted supply chains and strict limitations on customers allowed in stores, adopting a digital-only approach has been vital for many. Others have cut their marketing spending entirely while they wait for business to resume.  With […]

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Is Paid Social Media Worth The Investment?

Digital Marketing|Display

Is Paid Social Media Worth The Investment?

Is paid social media worth the investment? Social media marketing has evolved over the years. It used to be more about engagement and shares, whereas now, it’s more about the entire journey – from that initial ‘like’, right the way through to final purchase and beyond. There’s no real formula to getting it right, but […]

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Get Your Digital Marketing Back On Track After Lockdown

Digital Marketing|Display

Get Your Digital Marketing Back On Track After Lockdown

Whilst it’s difficult to know how life and business will look once lockdown ends, it’s important to start planning ahead and think about how you’re going to adapt your marketing strategy. As life slowly begins to return to normal (or at least a ‘new normal’), you should consider the strategies you can employ now to […]

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