1. Build anticipation

You need to entice your customers and generate excitement for your products, and the best way to do this is by starting advertising early. Get your posts and reminders rolling and engage early on with your prospective customers! You don’t have to be a big business to spread brand awareness!

Make sure you use a range of channels to remind prospective customers and existing customers of who you are and what you offer. 

2. Advertise on social media

Social media is an incredibly valuable source for businesses like yours. If you create a successful post, you could go viral! Especially with the help of social media influencers that may be using your products - how about sending them a freebie to advertise?

Social media is ultimately a hub for local and small businesses to flourish amongst a crowd of supportive buyers. If your content is relevant and engaging, this helps your brand gain visibility too!

3. Start a sale!

You have the opportunity to draw people to your website by taking money off your products and advertising the sale as a ‘limited time only’ and that it’s ‘only until stocks last!’. By evoking a sense of urgency around your offers, you’re more likely to generate sales. And if you’re concerned about how much you can risk from having a sale, don’t run it for long! The advertisements - if done right - should generate enough traffic to your website so that it leaves a lasting impact on your customers!

4. Integrate social media into your campaigns

There are so many different features on social media platforms for you to use in your Black Friday campaigns. Countdown timers on Instagram stories are a great way to generate anticipation and excitement around an upcoming event. It can also act as a reminder to buy from you when the sale begins.

Using hashtags in your captions is another valuable way to drive traffic to your posts. Researching what keywords are trending and are relevant to your campaign will really boost your impressions on social media too.

5. Optimise your website

If you want your customers to have a positive user experience, you should consider optimising your website. Running checks to ensure that it runs as fast and as smoothly as it should do is one aspect. You can also engage in keyword research to optimise your website for SEO and write content according to what keywords are relevant. 

Alongside this, you should ensure that your product descriptions are accurate and informative so that high-quality traffic can be directed towards your site.

Ultimately, there are many avenues for a small business to take in their marketing strategies. We have provided a solid foundation to help you get started with Black Friday activity if you’d like to know more, why not request a free digital marketing audit for your business? 

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