What are the key benefits of video marketing for business? 

Video marketing provides a huge number of benefits for any business so, if it’s something that resonates with your target audience, it’s definitely worth investing in. 

1. Your customer's LOVE video 

Consumers are watching more video content than ever. YouTube, TikTok and Instagram Reels have become popular methods of consuming video content and, on average, consumers are watching 17 hours of online videos per week. 

Video appeals to a range of audiences and helps people to engage with your brand as well as build a relationship. 

Before you start creating any video content, take a look at your target audience. Are they engaging with other video content online? Are they likely to watch video content? Which channels are they consuming video content on? This will help you to determine the type of content you need to produce and the channels that are most likely to drive conversions. 

2. Drives brand awareness 

Customers like to buy from businesses they trust and who they have built a relationship with.Studies show that 89% of customers said they prefer to buy from the brands they follow on social media. Whilst you can (and should) achieve this through your overall marketing strategy, video content is perfect for building brand awareness.  

You can use video content across your social media channels, advertising and on your website to demonstrate your expertise and showcase your products or services. Sharing 

3. Boosts social shares 

When you produce entertaining or helpful content, people are more likely to share it. When they share it with friends, family and colleagues, it helps to boost your brand awareness and reach a whole new audience of people you might not be able to get in front of otherwise. 

Social media channels make it easy for users to share content and people are 10x more likely to engage, share or comment on videos than blogs or other social media posts. 

4. Helps with SEO 

YouTube has around 2.5 billion monthly users and is the second biggest search engine behind Google. But don’t forget that it’s owned by Google too! 

Optimising your videos for the keywords and phrases your customers are using will help not only build brand awareness but will drive traffic to your website too. Google’s search results have a video section that shows YouTube videos that rank for the keyword a user typed in. 

Linking back to your website in the video’s description helps to build links between your website and other authoritative channels and by driving traffic from to your website signals to Google that your website is valuable and ranks it high on the SERPs. 

If you publish valuable shareable content on your website, more people are likely to link back to it and share it which tells Google that you’re publishing content that people want to see online. 

5. Keeps people on your website for longer 

If you publish videos on your website, your users are likely to stick around for longer. Instead of quickly skimming an article and bouncing back to the search results, users will engage with the video and digest the information. 

Not only does this make users more likely to stay and engage with other content on your website, it can help with your SEO rankings too. Google can see that users are engaging on your website for a longer period of time which signals that your site is offering relevant and engaging content so is valuable to searchers. 

As a result, your website will rank higher on the search engines. Google always wants to show searchers the most relevant and helpful content. 

6. Boosts sales and conversions 

Creating video content can be expensive but video has one of the highest conversion rates of any other form of marketing. In fact, research shows that videos can increase conversion rates by up to 86%. 

Adding videos to your landing page, whether they’re for social media, paid ads or organic campaigns, can help to tell customers more about your products and services visually and help lead them to a conversion. 

Adding videos to your product or service pages can increase purchases by 144%. Try publishing explainer videos on these pages and highlight the key features of your product or service. Product demos are really effective at helping to show visitors how they can benefit from your product and show it’s key features. 

Video can also help answer questions customers might have before they buy and cut down on the number of calls made to your sales team! 

Key takeaways…

Video provides huge advantages across your full marketing funnel. From building awareness through to driving conversions, video is not something to skip in your marketing campaigns. You’ll need to carefully create content that will engage with your audience and make sure you get it out on the right channels. If you get these elements right, video will pay dividends for your business for years to come. 

To find out more about video for your business, why not drop our team a message to find out more about how we can help you?