If you’re thinking about working with a digital marketing agency, one of the first questions you might have is how much it’s going to cost. The real answer is that every agency is different. Each has a different level of experience, expertise, and a different range of skills to use to their advantage.
When it comes to charging, agencies might charge by the hour, or you may be able to pay for a retainer package that provides you with a certain amount of work or hours per month or per week. Every agency will be able to offer something different but, it’s important to choose an agency that will help you to meet your business goals and who will fit in with your brand.
So, how much does a digital marketing agency charge? The bottom line is that there is no simple or universal answer. But there are several factors that affect the cost of agency work and we’ve explained them for you in this blog.
When you choose to work with an agency, you need to make sure you align on your expectations and goals. Being on the same page is key to success.
The agency you choose should utilise the strategies that align with your expectations and work towards your overall goals. However, you also need to ensure that your goals are realistic so that your chosen agency can work within your marketing budget effectively.
Agencies who have experience in your sector or industry or who are slightly larger may charge higher rates than freelancers. Their experience shows that other brands trust them with their marketing strategies and illustrates that their strategies have been effective in driving results. As a result, you may find you will have to pay more for these services.
However, that doesn’t mean that smaller, less-experienced agencies are not going to deliver results for your business.
The cost of digital marketing services will differ depending on the strategies you want to employ, the results you want to drive and your budget.
There are a number of different digital marketing strategies an agency may suggest to help you meet your targets. So, depending on their proposal to you and the work you agree on, the costs will differ. For example, looking after your social media accounts on a monthly basis is going to cost significantly less than designing a website.
Plus, a website design is a one-off project. If you want to invest in an SEO or Paid Search strategy, these tend to be ongoing retainer projects so you will need to be prepared to invest for 3-6 months to truly see the results you want.
There’s competition in every industry, but if you’re in a particularly competitive field, then it’s likely that cutting through the noise is going to be a little trickier. This means there will be more content to compete against and higher costs when it comes to paid advertising.
This can affect both the budget you need to invest and the potential time and resources an agency will need to put in to ensure they deliver on your goals.
If you’re running paid advertising, the platform you want to use or the platform that suits your target audience means costs can vary. The agency will probably charge you a management fee but will also advise on the budget you need to invest to ensure you’re driving leads.
Not all marketing strategies create immediate results. For content marketing and SEO services, it’s usual to wait weeks and months before seeing drastic changes. This means the costs can be spread out over a series of months and will depend on how quickly you want to see results on your spend.
Every digital marketing agency takes a different approach to pricing.
Hourly rates allow both you, the client, and the agency to understand and keep track of your spending. This makes it easy to budget as long as you’re clear on what you want the agency to deliver and as long as they’re transparent about the amount of work required to achieve it.
One of the only downsides to working with an agency on an hourly rate is that costs can add up when you ask for additional work.
Project-based payment involves a single quote at a flat fee that covers the entire project. It’s useful because the price remains fixed, with no surprises.
For services that require management over a certain period of time, agencies may offer their services on a retainer basis. This pricing model is usually used for services such as SEO, Paid Search and Paid Social that require ongoing work and management.
Results-based payments rely on the performance of your campaigns. You only pay after the desired results have been achieved. This can be advantageous because it helps you to meet your goals and keeps the agency motivated to keep working hard for your brand.
If you want to ensure you’re finding the right agency for your business, just follow these quick tips:
As you can see, there are a number of different ways agencies charge for their services. Each will have their own method and the cost is affected by a number of factors. As long as the pricing model fits with your business and budget and the agency aligns with your team and knows exactly what you want to achieve, then pricing isn’t always the most important factor when it comes to choosing a digital marketing agency.
At Logica Digital, we understand that getting to know your clients, your strategies, and your pricing can take time. Please contact our team at hello@logica-digital.co.uk if you’d like to discuss anything further.
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At Logica Digital, we take the time to understand your business and customers to create a bespoke marketing plan that will deliver the best return on investment for your business. We always get results.
Call: 0114 551 1534
hello@logica-digital.co.ukWhatsApp: 07822011623
68A John Street,
Sheffield,
S2 4QU
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