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Display vs search advertising: What are the key differences?

Content Marketing|Digital Marketing

Display vs search advertising: What are the key differences?

If you want to find more customers online, there are a number of digital marketing techniques you can use. Google Ads allows you to pay to show your brand in a range of places and to reach a wide number of customers when they’re browsing or searching online.  Search advertising and display advertising are two […]

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Logica In The Press: Logical Move as Sheffield Digital Agency Targets Growth

Content Marketing|Digital Marketing

Logica In The Press: Logical Move as Sheffield Digital Agency Targets Growth

  We’ve had a busy couple of months at Logica Digital as we have focused on not only helping our clients to grow their businesses, but also with growing our own business too! Despite launching our business just a month before Britain entered the first national lockdown, we have been celebrating our second anniversary by […]

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What is content marketing and why do you need it? 

Content Marketing|Digital Marketing

What is content marketing and why do you need it? 

Disruptive advertising and marketing tactics are becoming less and less effective. Consumers have become blind to traditional marketing techniques and, with so many customers being online, they’re able to turn ads off.  Search engines and the internet have given consumers more power over the content they consume, and when and where they consume it. As […]

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Top 6 Tips for Optimising Landing Pages

Content Marketing|Digital Marketing

Top 6 Tips for Optimising Landing Pages

Landing pages, we’ve all found ourselves scrolling through social media at night and somehow ended up on one, whether it’s for a new gadget or a course you’ve been eyeing up online. In 2022, companies will spend a considerable amount on paid advertising, but a lot of these companies will waste precious amounts of budget […]

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9 Benefits of PPC Advertising 

Content Marketing|Digital Marketing

9 Benefits of PPC Advertising 

PPC, also known as pay-per-click or Paid Search is a digital marketing strategy that allows you to reach your customers when they’re searching online for products or services. PPC provides a huge range of benefits for your business so we’re going to take a look at just some of them in this guide.  What is […]

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7 tips for optimising your Amazon PPC campaigns for conversions 

Content Marketing|Digital Marketing

7 tips for optimising your Amazon PPC campaigns for conversions 

In 2021, Amazon’s global ad revenue reached 31 billion U.S dollars. That’s the amount of money specifically being spent on Amazon’s advertising platform, Amazon Ads.  Amazon’s advertising power is growing and it is predicted that, by 2023, Amazon ad revenues will account for 14.6% of the market.  Amazon Advertising (or Amazon PPC) is a great […]

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