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How To Get Your Digital Marketing Back On Track – After Covid-19

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How To Get Your Digital Marketing Back On Track – After Covid-19

The pandemic has given every business a shake-up with regards to digital marketing. With shops and showrooms closing their doors, disrupted supply chains and strict limitations on customers allowed in stores, adopting a digital-only approach has been vital for many. Others have cut their marketing spending entirely while they wait for business to resume.  With […]

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What is Conversion Rate Optimisation (CRO), and why is it important?

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What is Conversion Rate Optimisation (CRO), and why is it important?

How do you improve your Conversion Rate Optimisation (CRO)? Picture this: you spot a shop advertising scented candles in its window. You head inside to find the lovely purple one that caught your eye, then quickly realise the candles are all the way at the back, the aisles are cramped and full of customers, it’s […]

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Paid Search For Lead Generation – Tracking Revenue For A True ROI

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Paid Search For Lead Generation – Tracking Revenue For A True ROI

In this article, we’ll take a quick look at what paid search is and why it’s good for lead generation – then we’ll dive into which elements you should track and why. The very best athletes in the world do not just get there by chance. They put in years of work, measuring and fine-tuning […]

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Is Paid Social Media Worth The Investment?

Digital Marketing|Display

Is Paid Social Media Worth The Investment?

Is paid social media worth the investment? Social media marketing has evolved over the years. It used to be more about engagement and shares, whereas now, it’s more about the entire journey – from that initial ‘like’, right the way through to final purchase and beyond. There’s no real formula to getting it right, but […]

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Adding Local Schema Markup Using Google Tag Manager

Digital Marketing|Display

Adding Local Schema Markup Using Google Tag Manager

Although at Logica Digital we concentrate on paid digital marketing channels, we also appreciate that there are some key tasks to focus on as part of your overall strategy. One of these is ensuring that important information on your website is marked up so search engines can find this info and present it on the […]

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